Burger King’s $400 million “Reclaim the Flame” strategy is seeing early wins, but positive traffic isn’t one of them—at least not yet. Restaurant Brands International CEO Josh Kobza called it “slightly negative,” although the metric improved sequentially. The executive said he was confident that further improving operations would support growth in traffic, which he said was “one of the most significant near-term opportunities we see for the brand.”
Burger King’s $400M Plan Shows Promise
